What is SEO? The basic concepts and explanations for every one

SEO

Many startups avoid doing SEO website. And the common reasons is not because of they don't know clearly about what is serch engine optimization (SEO) look like. But also by SEO job like the biggest and hardest part that requires theme a lot of time and knowledge to do.

Actually, SEO is not so complicated. Not by ignoring it, but by doing it anyways you can improve your business online presence day by day easily. So to help you do SEO by yourself steps by steps, we have built this topic so it can help you a little.

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1. What is SEO?

Search engine optimization or SEO Google is the process to improve the volume and quality of traffic that a website can get from search engines through natural search results for targeted keywords. Usually, the higher the website is present in the search engine result pages, the better rate of traffic it gets. The process of website optimization is planned around different kinds of search, including image search, local search, and industry-local search engines.

2. Classification of SEO

Classification of SEO

SEO process can be classified into two broad categories.

  • On-Page SEO
  • Off-Page SEO

3. On-Page SEO

On Page SEO is the process of optimizing the content on your website pages, by making fitting adjustments as per the algorithms of the Search Engines so that the search engine gets persuaded about the relevancy of your website content for a particular subject.

On Page SEO involves methods to give the right profits to the website’s content while emphasizing on the primary keywords and the theme of the website. Markups state that the records should be well formatted along with the HTML tags like Meta tags, header tags, bold, italics, ordered lists, etc.

4. Off page optimization

Not as the same as On page optimization, Off page optimization techniques also have the same goal of increasing the traffic rate of the website. However, these techniques are not practiced directly on the page or .html file. Specified following are the most popular and efficient Off-page SEO Techniques can do to improve the ranking of a website:

  • Article Marketing, SEO marketing online.
  • Link building
  • Directory Submissions
  • Forum Posting
  • Press Release
  • Guest Blog
refers to all the tasks can be taken of the website so it can enhance the position in search rankings. All things above are search engine optimization methods that may help you to understand more about what is SEO optimization and how to improve your website ranking and traffic in the long term of business.

5. Conclusion

SEO is not difficult but it need time to get better results day by day. So if your budiness don't want to spend too much time on doing SEO techniques then you should find and hire an SEO agency to do it for you.

Iris Digital Marketing Agency is always already here to serve you, So whenever you have a question, a problem to solve or need to update, We are very happy to hear from you. Most of our clients are a long-term strategic partner.

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