Thing you should know before selecting an online marketing agency

Digital Marketing

You usually hear about Digital Marketing, Internet Marketing or Online Marketing. Many people use these words as synonyms. And sometimes you can’t distinguish them. In fact, Digital Marketing is a more meaningful phrase and Online Marketing (or Internet Marketing) is just part of Digital Marketing. What exactly is Digital Marketing? Hope you can find it out easily in this article.


1. What is Digital Marketing?

Digital marketing refers to using digital channels, devices, and platforms (online and offline) to build or promote your marketing message. In other words, you don’t limit yourself to using the internet when doing digital marketing. Or you can also infer anything that has a digital foundation can be considered digital marketing.

The 2 main groups of digital marketing are online and offline. While offline marketing involves things like radio, television and phone advertising, online marketing has 7 major categories:

Some types of digital marketing services which is usually use in Vietnam, such as:

  • Email Marketing

  • Ebooks

  • Games

  • Content Marketing

  • Video Marketing

  • Mobile Marketing (SMS text campaigns)

  • TV ads

iris digital marketing services element

2. How about Marketing Online?

Marketing Online is a set of tools, strategy and any methodologies that can be used for promoting products and services through the internet. It’s also help the company name out to the public. Meanwhile, the concept of “Internet marketing” refers to advertising and marketing efforts that use the Web and email to drive direct sales via ecommerce.

digital marketing online and offline element

3. What is the Difference Between Digital and Marketing Online?

The difference between digital marketing and Marketing online is that social media is just one of the available channels of digital marketing. Many people believe that by doing marketing online mean they’re doing digital marketing too. But this is not always true. Because there are many more components that make up a digital marketing campaign.

digital marketing and internet marketing

3.1. What is online digital marketing?

The 2 main groups of digital marketing are online and offline. While offline digital marketing involves things like radio, television and phone advertising, online digital marketing has 7 major categories:

  1. Search engine optimization (SEO)

  2. Search engine marketing (SEM)

  3. Pay-per-click advertising (PPC)

  4. Content marketing

  5. Social Media Marketing (SMM)

  6. Affiliate marketing

  7. Email marketing

View more about Search engine optimization (SEO) here.

3.2. Online Marketing Services which can be use to bring the business to the next level

Online digital marketing services is the key business tool for enterprises today as it enables them to harness the power of the internet to take their business to the next level.

3.1.1. Search Engine Optimization (SEO)

A website should be optimized for search engines to be visible and get its target traffic. SEO services can drive your website to top search rankings and increase your online reach.

3.1.2. Search Engine Marketing (SEM)

Search Engine Marketing is the use of paid advertising sources to get a website on top search engine ranking. You can use combine AdWords, Bing Ads, PPC, affiliate marketing, and more to get instant traffic for your website.

3.1.3. Conversion Rate Optimization

Online marketing is not just about boosting traffic but converting them into leads. Conversion rate optimization solutions can help your business improve the sales, profit, and ROI of your business website.

3.1.4. Online Reputation Management

Online reputation is a vital parameter of customer trust and business success.  Your business brand can create a positive impression by enable your website to build, mend, monitor, and maintain its online reputation.

3.1.5. Social Media Marketing

Social media is a fast and effective way to popularize your business online. As digital marketing experts, we formulate an effective social media marketing strategy that harnesses the power of various social media channels to expand your audience.

3.1.6. Email Marketing

Email marketing involves reaching out to the customers, potential or current, by sending them emails. You can popularize your business by creating a powerful strategy by identifying the target groups and sending across personalized mails at the right time.

3.1.7. Mobile App Marketing

Launching an app without having an effective marketing strategy is like being a needle in a haystack.

3.1.8. App & Web Analytics

App and web analytics serve as reliable tools to study the customer behavior and frame strategies for getting more conversions.

3.1.9. Pay Per Click

Pay Per Click (PPC) is an online marketing strategy that fetches instant traffic for a website.

3.1.10. Content Marketing

Digital marketing that uses good content skillfully link it indirectly to your business that your customers want to read online.

5. Why you need to hire an online Marketing Agency?

Before thinking about hiring outside digital marketing services, please understand clearly about which industry your business in. Most of the decisions in this situation depend on the industry that your business is in.

In some industries the customers tend to seek information on products and services and maybe your competitors by googling. So they can compare all the different options that they have. If you don’t have an (at least acceptable) online presence, your customers might just go with your competitor instead.

While everybody understands that having a website or social media can be a benefit or lead to more sales, they don’t know what to do beyond setting up the sites — build it and then what? So please consider about full service digital marketing agency carefully if you are doing business in an industry where online competition is focus on.

6. Partner with Our Iris Data Driven Digital Marketing Agency Today

Contact us today for a free consultation. Tell us about your situation and we’ll provide you with recommendations for online marketing services.

Please contact us at hotline 0888 239 444 or leave information to be advised by the IRIS team via our website:

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